A new outdoor campaign across Greater Cairo announces the new iPhone XS and XS Max just in time for Christmas.
Repeating last year’s strategy and design, and following their recent launch worldwide, the new Apple smartphone is advertised under the slogan “Welcome to the big screens”. Additional ad copy informs viewers of attractive payment conditions “Pay over 12 months at 0% interest”, with a banner at the bottom reserved for the participating telecom providers: Etisalat, Orange and Vodafone, the official distributors of Apple products in Egypt iShop, Switch and Tradeline, and the two banking institutions CIB and NBE.
The campaign was released at the beginning of December and we expect a second campaign announcing the iPhone XR in the next coming weeks.
Industry: Mobile Devices
Advertiser: Apple Inc.
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Lightbox | Uni-Pole | Serial
Region: North Africa
Tags: iShop | Product Launch | Switch | Tradeline | Etisalat | Orange | Vodafone | CIB | iPhone XS | National Bank of Egypt (NBE)
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