Repeating the visuals and slogan of last year, a new outdoor campaign announces the upcoming edition of Africa Forum 2018. Hosted by Egypt’s Ministry of Investment and International Cooperation in Sharm El Sheikh, under the patronage of President el-Sisi, the ads invite viewers to attend the conference focused on “Business for Africa and the World”. The campaign started during the first week of December and uses a variety of OOH types and sizes on the highest-trafficked roads of Greater Cairo.
