Real estate developer NEWGIZA has launched a new “love” campaign, upgrading their original concept which had just returned to the billboards during October.

The new ads display an array of varied blocks representing the different features of the mega project, composed of colorful abstract designs as well as real life images. The slogan alternates between “love where you live” and “live where you love”, displaying a new version of their holistic marketing strategy.

The campaign appeared on the main roads of Greater Cairo during the last week of November, along with their annual Wonderland announcement for the upcoming Christmas.

NEWGIZA launches new “love” OOH campaign-00NEWGIZA launches new “love” OOH campaign-01
NEWGIZA launches new “love” OOH campaign-00NEWGIZA launches new “love” OOH campaign-01

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