Egyptian developer Residence has launched a new OOH campaign to announce the take-off of a new phase at vacation project Aroma.

With a totally modernized look since their previous campaign last year, the ads offer viewers “Your home in Sokhna” over sea blue backgrounds. Abstract motifs animate the visuals with the reminiscence of summer holidays and relaxing beach experiences.

The campaign was launched towards the end of November and uses uni-poles, billboards, double-decker poles, and flags on some of the major roads of Greater Cairo.

Residence announces new phase at Aroma Sokhna-00Residence announces new phase at Aroma Sokhna-01
Residence announces new phase at Aroma Sokhna-00Residence announces new phase at Aroma Sokhna-01

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