Food Africa announces 4th edition with OOH

The biggest event in the food and beverages industry Food Africa is back on the roads with a new OOH campaign announcing the fourth edition of the event next December.

Using slightly different ads visuals from last year’s campaign, but maintaining the red as its distinctive color, the ad copy features the dates and the location of the upcoming event, with the logos of the main sponsors at the bottom.

The campaign started during the second week of the month and uses uni-poles, flags and gates on different locations across Greater Cairo.