Cairo Festival City Mall, the largest commercial project of Al Futtaim Group in Egypt, has launched a new Out-Of-Home campaign to celebrate 5 years in the Egyptian with some surprises.

Parallel to the announcement of superstar Amr Diab’s concert in his “Kol Hayaty Tour” this coming weekend, the ads invite viewers to “Shop. Celebrate. Win” to honor the “5 years young” age of the mega shopping facilities.

The campaign started just before mid-November and uses uni-poles and mega signs on selected locations across Greater Cairo.

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