KFC is back on the roads of Greater Cairo with an Out-Of-Home campaign that promotes their Zinger Shrimp meal.

Turning the marketing focus from their famous fried chicken to seafood, the ads display the box meal with its many side-dishes and dipping sauces over a seaside backdrop. Ad copy is restricted to the name of the meal, without the price this time.

Starting during the third week of November, the campaign uses uni-poles, billboards and lightboxes on the brand’s usual spots across Greater Cairo.

KFC turns from chicken to seafood in latest OOH-00
KFC turns from chicken to seafood in latest OOH-00

Campaign Credits

Industry: Foodservice

Brand: KFC

Advertiser: Americana Group

OOH Size: Billboard | Gate | Large uni-pole | Lightbox

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Country: Egypt

Region: North Africa

Tags: Zinger Shrimp Box

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