KFC is back on the roads of Greater Cairo with an Out-Of-Home campaign that promotes their Zinger Shrimp meal.
Turning the marketing focus from their famous fried chicken to seafood, the ads display the box meal with its many side-dishes and dipping sauces over a seaside backdrop. Ad copy is restricted to the name of the meal, without the price this time.
Starting during the third week of November, the campaign uses uni-poles, billboards and lightboxes on the brand’s usual spots across Greater Cairo.
Advertiser: Americana Group
OOH Size: Billboard | Gate | Large uni-pole | Lightbox
Region: North Africa
Tags: Zinger Shrimp Box
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