KFC is back on the roads of Greater Cairo with an Out-Of-Home campaign that promotes their Zinger Shrimp meal.
Turning the marketing focus from their famous fried chicken to seafood, the ads display the box meal with its many side-dishes and dipping sauces over a seaside backdrop. Ad copy is restricted to the name of the meal, without the price this time.
Starting during the third week of November, the campaign uses uni-poles, billboards and lightboxes on the brand’s usual spots across Greater Cairo.
Advertiser: Americana Group
OOH Size: Billboard | Gate | Lightbox | Uni-Pole
Region: North Africa
Tags: Zinger Shrimp Box
Your OOH Market Intelligence, is ready to provide specific campaign insights
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.