Outdoor campaign announces 1st Egypt Defence Expo

Event organizer Clarion has launched an OOH campaign to announce the first defense and security exhibition under the patronage of President Abd El Fattah el-Sisi.

Using multi-artwork backgrounds highlighted by the Flag of Egypt, the ad copy features the dates and the location of the event and the slogan “Egypt’s first defense and security exhibition”. A special spot is reserved for the event’s sponsors at the bottom.

The campaign started after mid-November with large uni-poles, billboards and lightboxes on different locations across Greater Cairo.