Event organizer Clarion has launched an OOH campaign to announce the first defense and security exhibition under the patronage of President Abd El Fattah el-Sisi. Using multi-artwork backgrounds highlighted by the Flag of Egypt, the ad copy features the dates and the location of the event and the slogan “Egypt’s first defense and security exhibition”. A special spot is reserved for the event’s sponsors at the bottom. The campaign started after mid-November with large uni-poles, billboards and lightboxes on different locations across Greater Cairo.
