International Egyptian developer Landmark Sabbour has announced the launch of a new phase at flagship mega project ARIA in Mostakbal City. With dark elegant backgrounds and what seems an unreadable logo as the name of the project, Landmark Sabbour has launched a new Out-Of-Home campaign to advertise “Ilma”, a new phase composed of villas – according to the slogan on the ads “newly designed villas”. The campaign started just before mid-November and uses mostly double-decker poles in strategic combinations on the major roads of Greater Cairo.