Leading QSR franchise McDonald’s has released a new OOH campaign to announce the addition of new Mexican burgers to their menu in Egypt.

With a rustic table-top to enhance the display of colorful ingredients, the ads announce the new “Fajita Barbeque burger” in its two versions, namely chicken and beef, along ad copy that informs viewers that this is a limited-time menu item.

The campaign started just after mid-November on the regular locations of the brand across Greater Cairo.

McDonald’s surprises with new Mexican sandwiches-00
McDonald’s surprises with new Mexican sandwiches-00

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