The international telecommunications company Orange has launched a new outdoor campaign to promote Ibrahim Al Hakami’s latest song as call tone. Using the brand’s regular dark backgrounds, the ads display an image of the singer with ad copy that offers Ibrahim Al Hakami’s new song “تحياتى” as a call tone “Exclusive and only for Orange customers”. The campaign was first spotted after mid-November and so far uses only uni-poles on selected locations across Greater Cairo.
