Following the success of previous editions, San & Sam is back on the billboards of Greater Cairo to announce the upcoming edition of the marketing event of the year. The ads invite viewers to “the largest gathering of marketing mentors in Egypt and the MENA Region”, along images of the renowned speakers that will inspire attendants at the event. The logos of leading sponsors, such as NBE, Orange, UBER, and our OOH media intelligence sister-company MOOH – along ourselves as media partner – are displayed at the bottom of the ads. Starting just before mid-November, the campaign uses billboards and mega signs on strategic locations of Greater Cairo.