Fashionwear leader Concrete has finally revealed the teaser OOH campaign that the brand launched last September anticipating their new winter collection. Following their successful Spring campaign, the brand repeats “icons” or brand ambassadors and the ads portray actors Ahmed Hatem and Asser Yassin, fitness expert Aly Mazhar, and squash champion Ramy Ashour. The artwork style is also the same, showcasing images of the photo-shooting session, the only innovation being full color pictures and not black and white as their previous campaigns. The campaign has just been unveiled both offline and online, and fortunately for Egyptian Social Media users the ad copy keeps the hashtag “#concreteicons”, so we shall expect to see some more fun on the online platforms. With Large and X-Large uni-poles, Gates, Chassis, Double-decker poles, and Megas, the new ads take strategic locations on the highest trafficked roads of the Greater Cairo.
