Egyptian TV Network DMC has upgraded and extended their ongoing outdoor campaign to announce new shows for the Fall/Winter season.
Under the slogan “Only in DMC”, the ads use the leading stars of the shows, such as Sawsan Badr and Sayed Ragab for season two of Abo El Arosa TV show, to inform viewers of viewing times and upcoming seasons. Different backgrounds distinguish between DMC and DMC Drama.
The campaign started to upgrade the visuals during the second week of November and can be seen on uni-poles, billboards and double-decker poles on different locations across Greater Cairo.
Industry: Broadcast Media
Advertiser: D Media Group
OOH Size: Billboard | Double-decker Pole | Flag | Gate | Large uni-pole | Lightbox | Serial
Region: North Africa
Tags: New Season Campaign | Sawsan Badr | Sayed Ragab
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