MG Developments has launched a new OOH campaign to bring back their Sokhna project to the billboards. Mixing blue skies with typical beach elements, the developer invites audiences to “get ready 2019”, and upgrades the messaging of previous campaigns to “They call it Sokhna, we call it Blue Blue”. The campaign started at the beginning of November using a variety of small, medium and large format OOH locations across Greater Cairo.
