MG Developments has launched a new OOH campaign to bring back their Sokhna project to the billboards.

Mixing blue skies with typical beach elements, the developer invites audiences to “get ready 2019”, and upgrades the messaging of previous campaigns to “They call it Sokhna, we call it Blue Blue”.

The campaign started at the beginning of November using a variety of small, medium and large format OOH locations across Greater Cairo.

Blue Blue gets ready for 2019-00
Blue Blue gets ready for 2019-00

Campaign Credits

Industry: Real Estate

Brand: Blue Blue

Advertiser: MG Holding

OOH Size: Double-decker Pole | Lightbox | Mega Sign | T-pole

Country: Egypt

Region: North Africa

Tags: Ain Sokhna | MG Holding

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