Egyptian Bakery & Pastry chain Exception has launched a new outdoor campaign to promote the oriental sweets that celebrate the birth month of Prophet Muhammed.

Using multi-artwork backgrounds, the ads feature the images of some oriental sweets along the famous doll and horse related to the traditional celebration of Mawlid, encompassing the slogan “The Prophet’s Birthday is a doll & a horse”.

The campaign started at the beginning of November and is restricted to some roads in the districts of Heliopolis, Nasr City, Maadi, and 6th of October.

Campaign Credits

Industry: Foodservice

Brand: Exception

OOH Size: Billboard | Flag | Lightbox | T-pole

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Country: Egypt

Region: North Africa

Tags: Limited Campaign | Mawlid Campaign

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