Furnex & The Home, one of Egypt’s leading furniture exhibitions, is back on the roads with a new OOH campaign to announce the new edition of the event. Keeping up with the art direction from previous campaigns, the ads focus on a unique furniture piece over a monochromatic background of contrasting color, with ad copy that informs viewers of dates and location and the appealing hashtag “Choose Correctly”. The campaign was launched during during the second week of November and can be seen on lightboxes, billboards, uni-poles and double-deckers across Greater Cairo.
