Orange and Jumia join forces for Black Friday

International telecommunication company Orange has launched a new double outdoor campaign with Jumia Egypt to promote special offers for this year’s Black Friday.

Using black and orange branded colors on as the backgrounds, the ads feature the logos of both brands with ad copy that offers free internet from the French telecom when buying any mobile device from the online platform of Jumia.

This cross-promotion was launched during the second week of November and uses large uni-poles, billboards and lightboxes on different districts across Greater Cairo.