International Conference and Exhibition Cairo ICT is back with a new OOH campaign that announces the upcoming annual event that gathers more than 80,000 ICT professionals from all over the region.

Using a slightly different ad visuals from last year’s campaign, the ad copy displays the dates and the location of the upcoming event, which runs multiple forums and trade shows under roof, such as DSS (Defense, Security and Public Safety Fair), Pafix (E-Payment & Financial Inclusion Forum), Intelli-Cities, and TransMena.

Starting during the second week of November, the campaign can be seen on uni-poles, lightboxes and billboards across Greater Cairo.

New edition of multi-event Cairo ICT-00
New edition of multi-event Cairo ICT-00

The Art & Science of OOH

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