Mercedes promises variety with the new “GLC”

German luxury automotive Mercedes has launched a new OOH campaign to present the latest GLC models in the Egyptian market.

With images that display the GLC SUV and GLC Coupé versions with colors matching each style, the ads keep the visuals and ad copy to a minimum to focus the strength of the campaign in the car itself.

Starting at the beginning of November, the campaign can be seen across Greater Cairo on uni-poles, billboards and gate combinations.