Investment firm EFG Hermes has launched a new outdoor campaign announcing special offers for their mobile payment app ValU during Black Friday.

Using a catchy, colorful orange background, the ad copy informs viewers of the promotion “With ValU this year black Friday is different”, along the logos of several participating brands and the duration of the offer.

The campaign uses large uni-poles and gate combinations on different locations across Greater Cairo.

ValU joins Black Friday promotions-00
ValU joins Black Friday promotions-00

Campaign Credits

Industry: Banking | Mobile Apps

Brand: ValU

Advertiser: EFG Hermes

OOH Size: Flag | Gate | Large uni-pole | Lightbox

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Country: Egypt

Region: North Africa

Tags: Black Friday | RadioShack | Ace | Mobile Shop

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