The Internet-based music streaming service Deezer has launched a new Out-Of-Home campaign to promote the Mobile App for the Egyptian market.

Part of a massive, multi-channel campaign at regional level, the campaign showcases a mix of international, Arab and Egyptian artists to satisfy every musical taste. Ad copy informs viewers “The best Arabic music. Global hits. Only on Deezer” in both, English and Arabic. Selected artists, like Sherine appear individually with different visuals and a more focused promotion.

The campaign was launched at the beginning of November using large uni-poles, billboards, double-decker poles, mega signs, gates and serials on various locations across Greater Cairo.

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