Real Estate developer IGI has upgraded their OOH presence with a new outdoor campaign to announce that Ashgar City is ready for delivery. Using a mix of real-life and natural view images, the ad copy delivers the message of “Your apartment is ready to delivery” with a green-branded font, along the project’s slogan “Life begins everyday” and the payment conditions. Starting during the second week of November, the campaign is limited to the surroundings of 6th of October City and uses uni-poles, mega signs and gate combinations.