Egyptian developer Hyde Park has returned to the billboards of Greater Cairo to announce the launch of The Residences at their homonymous residential project in New Cairo.

With visuals that mix abstract geometric backgrounds with natural images, the ad copy simply reads “Launching luxury duplexes and apartments” – so stay tuned to the developer’s next OOH to reveal more details about this project.

The campaign was released at the beginning of November and can be seen on uni-poles, billboards, double-decker poles, and lightboxes, as well as gate and serial combinations on several roads of Greater Cairo.

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