Real estate developer Pyramids has brought back residential project La Capitale to the billboards of Greater Cairo.

Continuing partnership with tycoon consulting partner Sabbour, the ads display a new gradient that follows the original branding purple that we have seen in previous campaigns. Still without images of the project, the campaign focuses its message solely on the payment conditions.

The new campaign hit the billboards at the beginning of November uses a wide variety of OOH types of large format on the highest-trafficked roads of Greater Cairo.

Pyramids reignites promotion of La Capitale-00Pyramids reignites promotion of La Capitale-01
Pyramids reignites promotion of La Capitale-00Pyramids reignites promotion of La Capitale-01

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