Real estate developer Pyramids has brought back residential project La Capitale to the billboards of Greater Cairo.
Continuing partnership with tycoon consulting partner Sabbour, the ads display a new gradient that follows the original branding purple that we have seen in previous campaigns. Still without images of the project, the campaign focuses its message solely on the payment conditions.
The new campaign hit the billboards at the beginning of November uses a wide variety of OOH types of large format on the highest-trafficked roads of Greater Cairo.
Industry: Real Estate
Brand: La Capitale
Advertiser: Sabbour | Pyramids Real Estate
OOH Size: Billboard | Gate | Large uni-pole | Lightbox | Mega-Sign | Uni-Pole
Region: North Africa
Tags: New Administrative Capital | Product Launch
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