Real Estate developer Misr Italia has just launched a new OOH campaign to announce their latest development Il Bosco, an upcoming project in the New Administrative Capital. With the slogan “Invest in your future”, the ads showcase the image of a sitting room with views to lavish greenery. The project focuses on developing villas and luxury apartments in the future capital, and according to the ads it will launch “soon”. The campaign was launched at the end of September and uses uni-poles, double-decker poles, and mega-signs and billboards across Greater Cairo.
