Egyptian developer Castle has reignited the promotion of their new residential project Castle Landmark in the New Administrative Capital with a new Out-Of-Home campaign.
The new ads combine abstract branding designs with actual images of the project, showcasing low-rise residential buildings at dusk. The ad copy offers information about the payment conditions and emphasizes the location of the project opposite the British University.
Launched at the beginning of November, the campaign use uni-poles, mega signs, double-decker poles, and billboards on the main roads of Greater Cairo.
Industry: Real Estate
Brand: Castle Landmark
Advertiser: Castle Development
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Mega-Sign
Region: North Africa
Tags: New Administrative Capital | Product Launch
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