Egyptian developer Castle has reignited the promotion of their new residential project Castle Landmark in the New Administrative Capital with a new Out-Of-Home campaign.

The new ads combine abstract branding designs with actual images of the project, showcasing low-rise residential buildings at dusk. The ad copy offers information about the payment conditions and emphasizes the location of the project opposite the British University.

Launched at the beginning of November, the campaign use uni-poles, mega signs, double-decker poles, and billboards on the main roads of Greater Cairo.

Castle Landmark returns with new OOH-00
Castle Landmark returns with new OOH-00

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