The German Automotive brand Opel, one of Mansour’s exclusive brands in the Egyptian market, is back on the roads with a new Out-Of-Home campaign that announces the new model Astra 2019.

Opposite to their last campaign, this initiative uses light-color backgrounds as the stage of the upgarded Opel Astra 2019 in an elegant dark silver color. Ad copy gets viewers’ attention with the slogan “Now with a competing price” on bright yellow backgrounds.

Starting during the first days of November, the campaign spreads across several districts of Greater Cairo using large uni-poles, double-decker poles, gates, and flags.

Opel presents the new “Opel Astra” for the Egyptian market-00Opel presents the new “Opel Astra” for the Egyptian market-01
Opel presents the new “Opel Astra” for the Egyptian market-00Opel presents the new “Opel Astra” for the Egyptian market-01

Campaign Credits

Industry: Automotive

Brand: Opel

Advertiser: Al Mansour Automotive

OOH Size: Double-decker Pole | Flag | Gate | Large uni-pole

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Country: Egypt

Region: North Africa

Tags: Global Brand | Opel Astra

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