Following the announcement of Phase II, Egyptian developer Plaza Gardens has started to upgrade the visuals of the ongoing OOH campaign for residential project Rhodes New Capital. With different images of the project at bird’s view and some of the home units, the ads use partitioned backgrounds to inform viewers of payment conditions and provide the developer’s hotline. The new ads hit the roads during the first week of November and use uni-poles, billboards and double-decker poles across the Greater Cairo.
