Parallel to their participation at ICS exhibition as founder sponsor, international ceramics brand Ideal Standard has launched an OOH campaign to increase brand visibility during the event.

With visuals that display modern sanitary and bathroom designs, the ads can be seen on uni-poles, mega signs, billboards, double-decker poles, and flags on the major roads of Greater Cairo.

Ideal Standard reinforces participation at ICS with OOH campaign-00
Ideal Standard reinforces participation at ICS with OOH campaign-00

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