Real Estate developer Rooya is back on the billboards with a new OOH campaign that attempts at positioning the brand ahead of their many competitors. Parallel to their upgraded campaign for New Cairo’s project Stone Residence, this new branding campaign focuses on the values of the group’s developments. Under the slogan “Building communities”, a variety of backgrounds express different lifestyle and wellness concepts, such as “live”, “dream”, “play”, “enjoy”, etc. Some ads also include photos of their several projects, giving the branding campaign a wholesome approach. The campaign has just been released in time for the new month of October, and uses uni-poles, double-decker poles, mega-signs and billboards in several districts of Greater Cairo.
