Following the announcement of their first project Vinci in the New Administrative Capital, real estate developer Misr Italia has evolved the ongoing campaign to reveal the home units.

With images of modern detached villas surrounded by lavish greenery, the new ads announce “fully finished villas and apartments” and tries to arouse viewers’ interest with the new tagline “launching now”.

The upgraded campaign appeared during the first days of November and uses uni-poles, mega signs, double-decker poles, and billboards on strategic locations across the Greater Cairo.

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