Mobile brand Samsung has finally reappeared after a long absence from the billboards with a new OOH campaign that announces the arrival of the new Galaxy A7 in Egypt.
Over white backgrounds that highlight the design of the new smartphone model, the ad copy emphasizes the main feature of the new model stating that “Your world is wider with three cameras”. Icons at the bottom of the ads indicate other features, like the fingerprint sensor or the infinite screen display.
The campaign started at the beginning of November with uni-poles, mega signs, double-decker poles and gate combinations on the highest-trafficked roads of Greater Cairo.
Industry: Mobile Devices
Advertiser: SAMSUNG Egypt
OOH Size: Double-decker Pole | Gate | Large uni-pole | Mega-Sign
Region: North Africa
Tags: Global Brand | Product Launch
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