The international industrial exhibition and trade fair MACTECH Egypt has launched a new OOH campaign to announce their 18th edition of the event. On straightforward allocated background, the ads feature the names and logos of the event sponsors and the joining exhibitors, with ad copy that informs viewers “The largest industrial exhibition in Africa and The Middle East, 18th Session” – along the dates and the location of the show, as well as a mobile number for any questions. Starting during the last week of October, the campaign uses large uni-poles, lightboxes and billboards across Greater Cairo.
