Engine oils brand Mobil has launched a new outdoor campaign in partnership with Hyundai to announce a special cross-promotion for car maintenance. The ads show a Hyundai car model besides the range of Mobil engine oils, with ad copy that offers viewers “If your car is Hyundai, change your oil and get a free filter for your car” over the image of an abstract urban background at dusk. Starting towards the end of October, the campaign has widened its reach during the first week of November with new locations and more varied OOH types of large format.
