Egyptian production company Earth Production has launched a new OOH campaign to announce the release of Mohamed El Sharnouby latest work “El Nafsya”.

With a real-life photo of the star in a casual pose, the ad copy presents the name of the song as a hashtag, along with the artist’s name and the production company’s logo.

The campaign started during the last week of October with uni-poles and double-decker poles on various locations across Greater Cairo.

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