A new Out-Of-Home teaser campaign has appeared in some districts of Greater Cairo with a message that brings reminiscence of an old-fashioned scam.

Over dark backgrounds, ad copy in two colors urges viewers to “Come to the village, your uncle found a treasure” – the typical scam from old times used to lure the naïve ones into sending money.

The campaign started using T-Poles on selected districts of the city during the last week of October, but since the beginning of November the campaign has spread with OOH types of large-format like uni-poles and double-decker poles to new areas across Greater Cairo.

Stay tuned as we reveal the source and purpose behind the campaign!

New OOH teaser campaign retells old-fashion scam-00New OOH teaser campaign retells old-fashion scam-01
New OOH teaser campaign retells old-fashion scam-00New OOH teaser campaign retells old-fashion scam-01

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