A new Out-Of-Home teaser campaign has appeared in some districts of Greater Cairo with a message that brings reminiscence of an old-fashioned scam.

Over dark backgrounds, ad copy in two colors urges viewers to “Come to the village, your uncle found a treasure” – the typical scam from old times used to lure the naïve ones into sending money.

The campaign started using T-Poles on selected districts of the city during the last week of October, but since the beginning of November, the campaign has spread with OOH types of large-format like uni-poles and double-decker poles to new areas across Greater Cairo.

The Egyptian scam turned out to be Etoile's that was revealed later on an outdoor advertising campaign in November 2018, referring that the best "Treasure" one could own is his gathering with his family during the Prophet's birthday. 

New OOH teaser campaign retells old-fashion scam-00New OOH teaser campaign retells old-fashion scam-01
New OOH teaser campaign retells old-fashion scam-00New OOH teaser campaign retells old-fashion scam-01

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