Leading Egyptian developer Sabbour (Al Ahly for Real Estate) has evolved their Outdoor media strategy to release a new OOH campaign for the new villas phase at Odyssia in Mostakbal City.
Repeating strategic media planning with impressive OOH combinations, the developer announces the launch of The Ridge under the slogan “Elevated life”. Visuals of elegant simplicity combine typo and small motif details to emphasize the meaning of the name of the new phase in a subtle, yet clear blend.
Released during the last week of October, the campaign can be seen on the highest-trafficked roads of Greater Cairo combining uni-poles, double-decker poles, mega signs, and billboards in serials of great visibility.
Industry: Real Estate
Brand: The Ridge
Advertiser: Al Ahly for Real Estate Development | Sabbour
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Lightbox | Mega-Sign | Serial | Uni-Pole
Region: North Africa
Tags: Mostakbal City | New Cairo | Product Launch | Odyssia
Your OOH Market Intelligence, is ready to provide specific campaign insights
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.