Leading Egyptian developer Sabbour (Al Ahly for Real Estate) has evolved their Outdoor media strategy to release a new OOH campaign for the new villas phase at Odyssia in Mostakbal City.

Repeating strategic media planning with impressive OOH combinations, the developer announces the launch of The Ridge under the slogan “Elevated life”. Visuals of elegant simplicity combine typo and small motif details to emphasize the meaning of the name of the new phase in a subtle, yet clear blend.

Released during the last week of October, the campaign can be seen on the highest-trafficked roads of Greater Cairo combining uni-poles, double-decker poles, mega signs, and billboards in serials of great visibility.

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