Cairo TV channel Al Kahera Wal Nas has launched a new Out-Of-Home campaign to announce the start over of the TV Show “Alabakera” (The Geniuses) – which will be running its 5th season.

Following the same style as last year but with a different background, the ads notify the audiences of the start of Season 5 of the educational program “Alabakera” with presenter Essam Youssef and some of the winning students. The ad copy invites viewers to “Discover what you don’t know”, under the continuous sponsorship of National Bank of Egypt who includes the message “Sponsored by those who care about Education in Egypt”.

The campaign was released in the last days of October using billboards and large uni-poles in selected locations across Greater Cairo.

Al Kahera Wal Nas announces Season 5 of Alabakera-00Al Kahera Wal Nas announces Season 5 of Alabakera-01
Al Kahera Wal Nas announces Season 5 of Alabakera-00Al Kahera Wal Nas announces Season 5 of Alabakera-01

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