National Bank of Egypt is back on the roads of Greater Cairo with a new creative OOH campaign to promote its mobile app. Using die-cuts of special production, the Egyptian bank aims at raising awareness about their mobile application NBEpay Visa, with ad copy that promises viewers that “With NBEpay application your cards are in your mobile”, along with the image of a smartphone substituting a traditional wallet. The campaign appeared on the billboards of Greater Cairo during the last week of October and can be seen on uni-poles across the city.
