Leading IT developer Intel can be seen on the billboards of Greater Cairo raising awareness of their strong processors and their essential role on our everyday lives. With the logos of all of Egypt’s authorized dealers at the bottom, the ads portray a female entrepreneur who succeeded thanks to technology. The ad copy in bold, white typo reads “Taste the sweetness of success with Intel”, and the tag line explores the success story featured in the ads. The campaign was launched at the beginning of October and uses uni-poles, as well as mega-signs, and billboards in selected locations across the Greater Cairo.
