Real estate developer ARCO has brought back to the billboards their residential project La Fontaine with a new OOH campaign.

With new visuals to showcase the varied home units and the main featured  spaces of the project, the ads offer viewers to “Live the waterfronts”  and use the partitioned backgrounds to emphasize the payment conditions.

The campaign started during the second week of October and uses  uni-poles, billboards, mega signs, double-decker poles, and serial  combinations on the highest-trafficked roads of Greater Cairo.

ARCO reignites OOH promotion of La Fontaine-00
ARCO reignites OOH promotion of La Fontaine-00

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