Plaza Gardens is back on the roads of Greater Cairo to announce the official take-off of phase II of project Rhodes New Capital.

Repeating the dark backgrounds from previous campaigns with a similar design, the developer keeps the visual elements to a  minimum and places a strong focus on the ad copy to announce “Launching  Phase II”, with a tag line that informs audiences that the new phase will consist of “Villas. Duplexes. Apartments”.

The campaign started during the third week of October and can be seen on double-decker poles, gates and large uni-poles in several districts across Greater Cairo.

Rhodes announces Phase II with new OOH campaign-00Rhodes announces Phase II with new OOH campaign-01
Rhodes announces Phase II with new OOH campaign-00Rhodes announces Phase II with new OOH campaign-01

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