Plaza Gardens is back on the roads of Greater Cairo to announce the official take-off of phase II of project Rhodes New Capital.
Repeating the dark backgrounds from previous campaigns with a similar design, the developer keeps the visual elements to a minimum and places a strong focus on the ad copy to announce “Launching Phase II”, with a tag line that informs audiences that the new phase will consist of “Villas. Duplexes. Apartments”.
The campaign started during the third week of October and can be seen on double-decker poles, gates and large uni-poles in several districts across Greater Cairo.
Industry: Real Estate
Brand: Rhodes New Capital
Advertiser: Plaza Gardens
OOH Size: Double-decker Pole | Gate | Large uni-pole
Region: North Africa
Tags: New Administrative Capital | Product Launch
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