Egyptian developer First Group has returned to the OOH scenery of Greater Cairo to announce the launch of Kazan Plaza.
With partitioned backgrounds that display a variety of images of the commercial units and different models to represent them, the ad copy offers viewers “clinics, commercial and office spaces” under the promise “fully finished”.
The campaign is limited in size and restricted to the main roads of the 6th of October City using uni-poles, mega signs and gate combinations.
Industry: Real Estate
Brand: Kazan Plaza
Advertiser: First Group
OOH Size: Gate | Mega-Sign | Uni-Pole
Region: North Africa
Tags: 6th of October City | Product Launch
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