Medical laboratory Al Borg can be seen on the billboards of Greater Cairo offering discounts to fight Virus C for a limited time. The ads offer a 30% discount as a special promotion with the aim of encouraging Egyptians to check if they are inadvertent hosts to the virus. Under the slogan “Early detection helps you fully heal”, the ads mix the brand’s bright yellow with white backgrounds that get viewers’ attention easily. Launched on November 1st, the campaign can be seen across Greater Cairo on uni-poles, Gates, T-Poles, Lightboxes, and Flags.
