After their latest campaign extension last July for Stella Park, real estate developer REMCO has once again upgraded the visuals and messages of the campaign to recapture audiences’ attention.
Over new red backgrounds with partitions that serve to display the main payment conditions, the developer showcases images of the home units and promises viewers “Every home with a view”.
The campaign upgrade was released during the first half of October and uses a wide variety of OOH types and combinations of great visibility on the major roads of Greater Cairo.
Industry: Real Estate
Brand: Stella Park
Advertiser: Remco Group
OOH Size: Billboard | Double-decker Pole | Gate | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Campaign Upgrade | New Administrative Capital | Product Launch
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