Following the recent announcement of their project in the New Administrative Capital of Egypt, real estate developer La Verde has started to evolve the OOH media planning.

The campaign, which started last September with OOH types of large  format, such as double-decker poles, mega signs and uni-poles, has  switched locations to new areas of strategic importance to reinforce the  visibility of the brand and widen the reach. Visuals and messages  remain the same, with the green color at the core of the design.

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