Following the recent announcement of their project in the New Administrative Capital of Egypt, real estate developer La Verde has started to evolve the OOH media planning.

The campaign, which started last September with OOH types of large formats, such as double-decker poles, mega signs and uni-poles, has switched locations to new areas of strategic importance to reinforce the visibility of the brand and widen the reach. Visuals and messages remain the same, with the green color at the core of the design.

La Verde strategizes OOH media planning-00La Verde strategizes OOH media planning-01
La Verde strategizes OOH media planning-00La Verde strategizes OOH media planning-01

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