Al Omaraa Group’s porcelain brand Majestic has recently launched an OOH campaign to advertise discounts of up to 70% with humorous and lively ads. With a slogan that announces “discounts for all ages”, the ads portray varied characters who seem to be enjoying the brand’s discounts according to their different personal needs. The ad copy includes popular Egyptian rhymes that add a touch of humor to the campaign. The ads started to spread at the beginning of October and can be seen on mega-signs, billboards, and uni-poles across selected districts of Greater Cairo.
