A new Out-Of-Home campaign from regional telecom provider Etisalat announces the release of “Nassay” – the new music album of Sherine Abdel Wahab.
The ads use varied images of the artist as main visual, with the ad copy restricted to the name of the album. A bottom banner displays the logos of the production company All About Arts and the media/news company Qanawat, along the telecom’s music platform Etisalat Music, where users of the communication provider can be the first to enjoy the album.
The campaign started after mid-October and uses large uni-poles, lightboxes, billboards, T-poles, and mega signs on various locations across Greater Cairo.
Industry: Communication | Entertainment
Advertiser: Etisalat Misr
OOH Size: Billboard | Large uni-pole | Lightbox | Mega-Sign | T-pole
Region: North Africa
Tags: Album Release | Qanawat | All About Arts
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