Real estate developer AKAM has launched a new OOH campaign to announce the take-off of Phase 2 of their residential project Scenario in the New Administrative Capital.

The ads display images of the project design, including residential blocks of apartments, green areas and water components. The accompanying ad copy informs viewers of the upcoming new phase and the payment conditions.

Launched just before mid-October, the campaign uses uni-poles, double-decker poles, mega signs, billboards, and OOH combinations in the major roads of Greater Cairo.

AKAM launches Phase 2 of Scenario-00AKAM launches Phase 2 of Scenario-01
AKAM launches Phase 2 of Scenario-00AKAM launches Phase 2 of Scenario-01

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